You hired a professional web developer to create a website for your company a while back. And they did a great job – it looks fantastic! You’ve even noticed a steady stream of new customers as a result. Overall, you’ve been very happy with it.
Happy, that is, except for one small thing. Every time you want to add something to your website, or make a minor change (like when your son finished his studies and joined your business, and you wanted to add him to the company profile, or the time one of your customers recommended adding a page providing more details about one of your hottest new products), it seems to take a lot of time, and cost a lot of money. You’ve gotten so that, unless it’s really important, you won’t even bother making that change.
But, what can you do? It’s not like you’re a technical wiz who could go in and make the changes yourself, right?
Well, in fact, technical wizardry isn’t required to update your website – IF you have a content management system in place.
Web content management system (WCM, WCMS or Web CMS) is content management system (CMS) software, implemented as a Web application, for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images). A WCMS facilitates content creation, content control, editing, and essential Web maintenance functions.
The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease. -Wikipedia
Sounds a little confusing? Well, what a web content management system would mean to you and your website is that you could add new pages, or modify existing pages, without having any technical know-how at all.
Not convinced? What if I told you that my 9 year old daughter (arguably a very bright girl) decided last summer that she wanted to have a website. We created a website for her which includes a web content management system. She happily adds news, and flash-based games for kids, and contests…
But kids these days are so tech-savvy, you may be thinking. True – there’s no arguing that point. Nonetheless, it’s also simple enough for adults to use. One of my clients approached me the other day and enthusiastically told me how much she loved it that, when she was told that it would be really nice if her website had this or that, she could add this or that during her lunch hour!
And now for the really good news! It is possible for a web development service to convert most well-designed small-business websites to use content management systems, even if the site hasn’t been created that way to begin with.
Like the idea of having a website with fresh, up-to-date content, that keeps your customers coming back?
Contact us for a free consultation. You’ll be glad you did!